Checkered Flag Hyundai

From AutoBlog.

As we learned at the New York Auto Show, the fanciest or funniest videos don't always take home the trophies. Hyundai's recent "Big Duh" ads won the IAG Research ad award by being the one ad the really stuck in the skull of folks at home from Nov 1, 2007 through Jan 26, 2008 . The "Big Duh" year end sales event spots were recognized as the most effective car ads because it's apparently hard to forget a choir singing the word "Duh" to "O Christmas Tree" while a Hyundai Azera rotates on screen.

Hyundai's ads were also effective because the "Big Duh" theme was used over a period of several months, which helped viewers better associate the 30-second spots with the Korean automaker. A few of the "Duh" themes carried out over the past few months are "Pink Panther" and "2001 Space Odyssey", and the obvious point of the commercials is that getting a great deal on a Hyundai is a no-brainer. With improving ads and some hot new products on the way, it seems Hyundai has a lot to celebrate of late. We added a few of the "Big Duh" commercials after the jump so you can see why they're so memorable.

[Source: Auto Dateline]

To see the photos, click here.  They're on LeftLaneNews.com.

Hyundai has released images of its updated Elantra sedan ahead of the car's Beijing Motor Show debut. The Chinese market Elantra sedan will feature new styling — both front and rear — that brings the Elantra's styling more inline with the Hyundai i30 and Elantra Touring.

The updated Elantra will feature a new front fascia, including new headlights, grille and bumper. Outback, the refreshed sedan sports new taillights, bumper and a revised truck.

The Elantra's interior should carry on relatively unchanged.

Despite the rather handsome changes to the Elantra sedan, Hyundai has yet to announce if the China-spec car will make it to the U.S. However, it seems like almost a certainty that the Korean automaker will bring the updated car to the U.S.

According to Inside Line, movie-goers should expect to see more tire-burning action from Hyundai's new Genesis Coupe than what's already been shown. It seems that the Korean car company has already sent Universal a bright red Genesis Coupe SE powered by the turbocharged four-cylinder engine. This news lends some credence to our opinion that the turbo mill will likely be the tuner's choice, though the big six cylinder is likely to be plenty for most drivers who don't want to modify their car. While we're not waiting on the edge of our seats for the fourth installment of the Fast and the Furious franchise, we think that it'll be pretty cool to see the Genesis Coupe alongside such performance-car stalwarts as the new Nissan GT-R and Subaru STI.

Article from AutoBlog.

According to Inside Line, movie-goers should expect to see more tire-burning action from Hyundai's new Genesis Coupe than what's already been shown. It seems that the Korean car company has already sent Universal a bright red Genesis Coupe SE powered by the turbocharged four-cylinder engine. This news lends some credence to our opinion that the turbo mill will likely be the tuner's choice, though the big six cylinder is likely to be plenty for most drivers who don't want to modify their car. While we're not waiting on the edge of our seats for the fourth installment of the Fast and the Furious franchise, we think that it'll be pretty cool to see the Genesis Coupe alongside such performance-car stalwarts as the new Nissan GT-R and Subaru STI.

Article from AutoBlog.